Like death and taxes, fine lines and wrinkles are a reality for most of us as we age. Our skin also gets thinner and more delicate, an inevitable part of the aging process caused by the breakdown of collagen and elastin in the skin. These two proteins are widely recognized as the fibrous building blocks that supercharge and support the structure of the skin, keeping it smooth and resilient.
Heading into the new year, the color cosmetic industry is in for an interesting ride, celebrating a fusion of trends that laud the skin’s natural beauty, but with a glamorous twist. This year, trend forecasters predict that natural colors, and softer application methods that let natural skin shine, will act as the perfect palette for achieving a flawless, understated yet sophisticated look. Read on as we deep-dive into some of the hottest color cosmetic trends in the year ahead…
Oleon, founded in 1835 under the name Des Bougies de la Cour has become and European leader in oleochemicals over the years. To echo the words of our CEO, Moussa Naciri, “As a company, we remain driven by customer intimacy and sustainability. We can only thrive if we build long-lasting relationships with all our partners. That is what Oleon’s natural chemistry is all about.” This philosophy is certainly reflected in three of 2023’s highlights listed below.
When developing new products, brands are faced with a myriad of ingredient choices and solutions. These can include emulsifiers to stabilize formulas and prevent ingredients from separating, preservatives with antimicrobial properties to lengthen shelf life, thickeners to enhance consistency, volume, and viscosity, and emollients with softening effects that trap moisture and reduce water loss.
At Oleon Health and Beauty, we know that consumer priorities around beauty and personal care solutions will continue to shift and evolve. To stay relevant, brands should not be afraid to disrupt the status quo, relook at traditional beauty standards, and create a space that acknowledges our differences. When it comes to new product development, we see this in action. Formulations and marketing campaigns focus on gender neutrality and body positivity and the development of highly functional and premium products at accessible price points.
In a saturated market filled with skincare products promising the fountain of youth, influencers who look like the human embodiment of a Glossier advert and where TikTok serves as the epicentre of all things ‘trendy’, distinguishing your products from the transient trends that inundate social media feeds can pose a significant challenge.
Today’s teens and twentysomethings, Gen Z in short, are having a dramatic impact on the beauty industry - defying the static, one-size-fits-all approach commonly seen in the past. When it comes to fostering a sense of individualism, nobody does it better than this demographic: steadily forging new and exciting paths and keeping companies accountable by raising environmental and societal issues, inclusiveness, and authenticity.
Beautiful hair is a goal for most consumers, across all genders and age groups. Research now suggests that consumers put as much care and money into their hair care routines as they do on their skincare regimens. This fact is echoed by market analyst Mordor Intelligence, who notes that the hair care market is expected to grow from $87.39bn in 2023 to $104.60bn by 2028, a CAGR of 3.66%1. This makes the haircare market potentially very lucrative for brands and retailers. If your customers are looking for smoother, shinier, and nourished hair, your brand can now respond with formulations that offer intense nourishment - ideal for the latest in moisture-trapping hair solutions that can hydrate and detangle.
What do ‘glass skin’, ‘cloud skin’, and ‘skin cocktailing’ have in common? They’re all terms that reflect the many aesthetic trends currently flooding social media platforms including TikTok and Instagram. Now, ‘jelly’ or ‘Jello’ skin is having its moment. This term refers to skin that is so firm it bounces back when touched – the perfect consistency of well, jelly
When we started up our future-oriented enzymatic esterification plant for the production of sustainable oleochemicals at Oelegem in Belgium, a key aim was to ‘be part of the change you want to see in the world’. As a global company, we understand how critical it is to limit negative environmental impacts, and that change is only possible when industries work together to adapt, transform, and thrive.
Green Chemistry is the heart of our company. We use bio-based materials to supply our customers with the most environment-friendly and safe products.
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