Skinimalism: less is truly more in the world of personal care
A new perspective on beauty, functionality and simplicity The evolution of personal care: from complexity to conscious choices The personal care industry is at a turning point. In recent years, it has seen an explosion of new products, ingredients and elaborate skincare routines. Serums, toners, boosters, essences and facial mists, all offering the promise of perfect skin. But this abundance is increasingly at odds with the changing consumer needs. Today, simplicity is making a strong comeback. Consumers are more critical, better informed and on the lookout for meaningful, sustainable solutions, even in their daily beauty routines. Using fewer products with better results? It may sound contradictory, but that is exactly what the skinimalism trend is all about. A trend that speaks not only to aesthetics and convenience, but also to scientific credibility, multifunctionality and skin health. For personal care professionals, this movement opens new doors in the way they formula
