On Thursday 22 October and Friday the 23rd, Avril organized a new edition of the Pink Days. October is the "pink" month... Do you know why? Every year, October is the period dedicated to raising awareness about breast cancer, symbolized by a pink ribbon. Citizens, associations and health professionals mobilize around local initiatives and events to inform people about breast cancer screening.
During these 2 days, all Avril employees were invited to wear a pink garment, to take a selfie, and to post their selfie on the Beekast platform. The sum of €5 per selfie was donated to the ARC Foundation for breast cancer research.
Just like last year, the Oleon employees went to great lengths to share their selfies in order to raise money for this cause.