Meet Mauro Puppett
Related articles
Build a solid foundation with our innovative base ingredients & specialist chemicals
When developing new products, brands are faced with a myriad of ingredient choices and solutions. These can include emulsifiers to stabilize formulas and prevent ingredients from separating, preservatives with antimicrobial properties to lengthen shelf life, thickeners to enhance consistency, volume, and viscosity, and emollients with softening effects that trap moisture and reduce water loss.
Slugging: the hydration trend you don’t want to miss out on
Beautiful hair is a goal for most consumers, across all genders and age groups. Research now suggests that consumers put as much care and money into their hair care routines as they do on their skincare regimens. This fact is echoed by market analyst Mordor Intelligence, who notes that the hair care market is expected to grow from $87.39bn in 2023 to $104.60bn by 2028, a CAGR of 3.66%1. This makes the haircare market potentially very lucrative for brands and retailers. If your customers are looking for smoother, shinier, and nourished hair, your brand can now respond with formulations that offer intense nourishment - ideal for the latest in moisture-trapping hair solutions that can hydrate and detangle.
