Texture, touch and smell are some of the key sensories influencing consumer emotions and have a significant impact on the perceived quality of a cosmetic product. In search of premium sensory experiences, selecting the right emulsifier becomes incredibly important. It is the primary contributor to initial feel experience. Oleon has developed an innovative emulsifier package, Jolee 7777, that contains both water-in-oil and oil-in-water emulsifiers to form a multiple emulsion. A multiple emulsion is a so-called ‘emulsion in an emulsion’ where both oil-in-water and water-in-oil emulsions exist simultaneously. This combination enables a sensorial change during application: the initial O/W emulsion offers a light sensory followed by the nourishing finish known from W/O emulsions.
Jolee 7777 is an optimized emulsifier blend which enables the formulation of W/O/W (water-in-oil-in-water) emulsions in just one step through a direct emulsification process. Under the right preparation conditions and with an optimized water and oil phase, multiple emulsions with high stability can be obtained. On top of that Jolee 7777 is a liquid emulsifier package, meaning it can be used for cold process formulation methods, saving both time and energy.
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