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Tapping into the affordable skincare trend
Ever heard of the ‘lipstick effect’? The phrase, first coined by the luxury skincare brand Estee Lauder, points to the fact that during economic upheaval, consumers tend to buy more affordable luxuries1. Skincare and beauty brand owners that develop reasonably priced indulgences often thrive, particularly when consumers are tightening their belts.
We don't see PVC waste. We see a resource.
One of the biggest challenges of the PVC industry is to produce in a sustainable way. Consequently, the reduction, reuse and upgrade of waste material are becoming more and more important.
