Tapping into the affordable skincare trend
Ever heard of the ‘lipstick effect’? The phrase, first coined by the luxury skincare brand Estee Lauder, points to the fact that during economic upheaval, consumers tend to buy more affordable luxuries1. Skincare and beauty brand owners that develop reasonably priced indulgences often thrive, particularly when consumers are tightening their belts.
What are the key drivers behind the spike in 'green' beauty products?
Cosmetic, personal care and chemical manufacturers are heavily invested in the development of a sustainable sector. It is this approach that could hold the key to unlocking positive climate strategies across the industrial manufacturing value chain. In a sector ripe for disruption, it is the major players, including oleochemical manufacturers and suppliers, who will drive momentum!