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Vegan beauty trends you need to know about
A few years ago, being vegan was seen as a niche interest where people simply avoided meat or meat-derived food and clothing. Since then, we’ve seen this market grow to include all sectors of daily life and the trend is thriving on the back of strong, confident, and knowledgeable consumers. For the informed shopper, it’s all about making a lifestyle choice by adopting a rigorous code that lessens the impact of human consumption on the environment, while aiding animal health and welfare. But critically too: Going vegan influences how shoppers choose to spend their money.
