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Oleon Health and Beauty reflects on a year of incredible achievements
Oleon, founded in 1835 under the name Des Bougies de la Cour has become and European leader in oleochemicals over the years. To echo the words of our CEO, Moussa Naciri, “As a company, we remain driven by customer intimacy and sustainability. We can only thrive if we build long-lasting relationships with all our partners. That is what Oleon’s natural chemistry is all about.” This philosophy is certainly reflected in three of 2023’s highlights listed below.
Unpacking the difference between brightening vs. lightening skincare
At Oleon Health and Beauty, we know that consumer priorities around beauty and personal care solutions will continue to shift and evolve. To stay relevant, brands should not be afraid to disrupt the status quo, relook at traditional beauty standards, and create a space that acknowledges our differences. When it comes to new product development, we see this in action. Formulations and marketing campaigns focus on gender neutrality and body positivity and the development of highly functional and premium products at accessible price points.