In a saturated market filled with skincare products promising the fountain of youth, influencers who look like the human embodiment of a Glossier advert and where TikTok serves as the epicentre of all things ‘trendy’, distinguishing your products from the transient trends that inundate social media feeds can pose a significant challenge.
The Essence of Skinimalism
The beauty industry has seen many trends over the years, from contouring to vampire facials, but ‘skinimalism’ is a new philosophy that cuts through the noise, providing a simple and less-is-more approach to makeup and skincare. The term is a fusion of “skin” and “minimalism” that is hard to say, but easy to execute.
At its core, skinimalism is about decluttering your beauty routine and adopting a back-to-basics mindset. Skinimalism encourages consumers to identify their skin’s specific needs and address them with a small, curated selection of multi-functional and well-formulated products.
Consumers are looking for ingredients and products that can last all day, weather extremities, and protect the skin. One notable challenge lies in meeting the diverse needs of consumers who are embracing skinimalism. A product that works wonders for one individual may fall short for another, making it crucial for companies to create versatile formulations that cater to a broad spectrum of skin types.
Embrace Natural Beauty
The days of graphic eyeliner and a bold red lip are far from over but skinimalism is a refreshing change for those who do not have time for a 50-step skincare routine or a full-face beat on their morning commute. Skinimalism is about more than just stripping down your skincare routine and thinning out your makeup bag, it is about embracing your natural beauty.
As consumers navigate through alluring ads promising wrinkle-free and youthful skin, skinimalism invites them to shift their focus. Instead of chasing unrealistic beauty standards, it encourages them to embrace healthy aging, celebrating all phases of life and the pores, spots and texture that come with it.
The demand for lightweight formulations that seamlessly integrate into daily routines requires a delicate balance. Product developers must grapple with the challenge of creating products that feel weightless on the skin while providing ample hydration and nourishment.
For products incorporating pigments, such as tinted moisturisers or light coverage foundations, achieving uniform pigment dispersion can be a complicated process. Uneven application or clumping can undermine the simplicity and natural look that skinimalism calls for.
As we all know, the skin’s microbiome is a complex ecosystem of microorganisms that live on the skin’s surface and form a protective barrier, guarding our skin against harmful bacteria, viruses, and other environmental stressors. There is a common misconception among consumers that the more active-packed ingredients they use, the more radiant and glowy their skin will be. They fail to realise that overindulging their skin or layering products incorrectly can disrupt the skin barrier and inadvertently lead to dryness, irritation, redness, and discomfort.
Quality over Quantity
Skinimalism champions quality over quantity and aligns with a broader cultural shift towards sustainability and conscious consumerism. It gained momentum during the pandemic amid shrinking budgets and people asking, ‘do I really need this?’ The trend has evolved from editing down longwinded regimes into smart beauty hacks that prioritise potency, efficacy and all-one hybrids that streamline routines and minimise product and packaging waste. The ‘skincare is self-care’ mindset is prevailing, and people want long-term results rather than short-term fixes.
At Oleon Health and Beauty, our specialist ingredients perfectly align with the ‘work smarter, not harder’ ethos of skinimalism. As a natural emollient with silicone-like sensorial properties, Jolee® 7750 meets the demands of conscious consumers looking to refine their skincare and makeup routines. Jolee® 7750 is a readily biodegradable, versatile, and light ester that absorbs easily, leaving no residual shine or greasiness on the skin.
Radia® 7739 is an isostearic derivative that acts as an emollient, that like Jolee® 7750, gives a light and non-greasy after-feel that is perfect for achieving the stripped-back skinimalism look. Radia® 7739 can be used in make-up remover formulations as it cleanses the skin. It is also ideal to use in colour cosmetics as a pigment dispersing agent.
The colour cosmetics market is growing as consumers around the world keep seeking unique looks. This has led to a highly demanding industry, longing to measure up to the requirements of every skin tone.
At Oleon Health & Beauty we use the colour-dispersant properties of our esters to offer high-quality products used in eyeliners, eye shadows and creams, mascaras, lipsticks and glosses, foundations and concealers, powders and blushes, nail treatments, and many more.
We not only champion quality but also contribute to a sustainable and mindful approach to beauty and skincare. Skinimalism is more than a passing trend; it is a philosophy for taking care of both us and the planet.
