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Color cosmetic trends promise a beauty pop in 2024
Heading into the new year, the color cosmetic industry is in for an interesting ride, celebrating a fusion of trends that laud the skin’s natural beauty, but with a glamorous twist. This year, trend forecasters predict that natural colors, and softer application methods that let natural skin shine, will act as the perfect palette for achieving a flawless, understated yet sophisticated look. Read on as we deep-dive into some of the hottest color cosmetic trends in the year ahead…

Marmalade sunscreen: Putting the fun back into sun care!
Mousses, patches, shimmering gels, feathering mists… when it comes to sun care innovation, this year has certainly seen a spike in new product launches that can answer consumer demand - not only for fresh and funky formulations, but solutions that can fit shoppers’ unique lifestyle requirements. The good news is that at Oleon Health and Beauty, we have taken the guesswork out of tracking the latest trends. Our unique horizon scanning capability means that we can offer our customers the very latest trends, product requirements, and solutions available in the skin, sun, and personal care sectors.