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Color cosmetic trends promise a beauty pop in 2024

Color cosmetic trends promise a beauty pop in 2024

Heading into the new year, the color cosmetic industry is in for an interesting ride, celebrating a fusion of trends that laud the skin’s natural beauty, but with a glamorous twist. This year, trend forecasters predict that natural colors, and softer application methods that let natural skin shine, will act as the perfect palette for achieving a flawless, understated yet sophisticated look. Read on as we deep-dive into some of the hottest color cosmetic trends in the year ahead…

Oleon Health and Beauty reflects on a year of incredible achievements

Oleon Health and Beauty reflects on a year of incredible achievements

Oleon, founded in 1835 under the name Des Bougies de la Cour has become and European leader in oleochemicals over the years. To echo the words of our CEO, Moussa Naciri, “As a company, we remain driven by customer intimacy and sustainability. We can only thrive if we build long-lasting relationships with all our partners. That is what Oleon’s natural chemistry is all about.” This philosophy is certainly reflected in three of 2023’s highlights listed below.

Unpacking the difference between brightening vs. lightening skincare

Unpacking the difference between brightening vs. lightening skincare

At Oleon Health and Beauty, we know that consumer priorities around beauty and personal care solutions will continue to shift and evolve. To stay relevant, brands should not be afraid to disrupt the status quo, relook at traditional beauty standards, and create a space that acknowledges our differences. When it comes to new product development, we see this in action. Formulations and marketing campaigns focus on gender neutrality and body positivity and the development of highly functional and premium products at accessible price points.

Slugging: the hydration trend you don’t want to miss out on

Slugging: the hydration trend you don’t want to miss out on

Beautiful hair is a goal for most consumers, across all genders and age groups. Research now suggests that consumers put as much care and money into their hair care routines as they do on their skincare regimens. This fact is echoed by market analyst Mordor Intelligence, who notes that the hair care market is expected to grow from $87.39bn in 2023 to $104.60bn by 2028, a CAGR of 3.66%1. This makes the haircare market potentially very lucrative for brands and retailers. If your customers are looking for smoother, shinier, and nourished hair, your brand can now respond with formulations that offer intense nourishment - ideal for the latest in moisture-trapping hair solutions that can hydrate and detangle.

Marmalade sunscreen: Putting the fun back into sun care!

Marmalade sunscreen: Putting the fun back into sun care!

Mousses, patches, shimmering gels, feathering mists… when it comes to sun care innovation, this year has certainly seen a spike in new product launches that can answer consumer demand - not only for fresh and funky formulations, but solutions that can fit shoppers’ unique lifestyle requirements. The good news is that at Oleon Health and Beauty, we have taken the guesswork out of tracking the latest trends. Our unique horizon scanning capability means that we can offer our customers the very latest trends, product requirements, and solutions available in the skin, sun, and personal care sectors.

Driving positive beauty: for the people and the planet

Driving positive beauty: for the people and the planet

At Oleon Health and Beauty, we applaud all initiatives that tackle harmful norms and stereotypes. We firmly believe that as sustainable and responsible ingredient suppliers we have a role to play in assisting brand owners to transition to a more inclusive sector, through the establishment of a ‘greener’ and more sustainable ingredient manufacturing industry. We believe this could enable consumers to feel even better and more in control about the products they choose to use.

Oleon calls for an increase in green and sustainable sun care solutions

Oleon calls for an increase in green and sustainable sun care solutions

Sun care brand owners are being urged to rework/relook at their formulations in the face of increasing pressure on the health and viability of marine and fresh water sources. The call from Oleon Health and Beauty (‘Oleon’), experts in converting natural fats and oils into speciality oleochemicals for the beauty and personal care industry, follows investigations1 into the effects of sun care and personal care products on delicate water and marine ecosystems.

Sun care ingredients that offer more than just UV protection

Sun care ingredients that offer more than just UV protection

Sun care is being touted as the new skincare, triggering the development of multi-purpose personal care products that combine a wide range of functionalities. This trend offers tremendous scope for new product formulators. If you can harness the power of UV protection with additional functionality in moisturizers, skin-firming and tightening products, you can access the awesome purchasing power of a growing wave of informed consumers!

“Bigger, bolder investment for a stronger chemical industry” Oleon INCITE investment on course to deliver cleaner esterification

“Bigger, bolder investment for a stronger chemical industry” Oleon INCITE investment on course to deliver cleaner esterification

Oleon, specialists in converting natural fats and oils into a wide range of products, including fatty acids, glycerine, esters, dimers, technical oils, and speciality oleochemicals, has reaffirmed its commitment to SPIRE Vision 2030 targets through partnership with the INCITE project, which sees the creation of a dedicated enzymatic esterification demo plant.

Vegan beauty trends you need to know about

Vegan beauty trends you need to know about

A few years ago, being vegan was seen as a niche interest where people simply avoided meat or meat-derived food and clothing. Since then, we’ve seen this market grow to include all sectors of daily life and the trend is thriving on the back of strong, confident, and knowledgeable consumers. For the informed shopper, it’s all about making a lifestyle choice by adopting a rigorous code that lessens the impact of human consumption on the environment, while aiding animal health and welfare. But critically too: Going vegan influences how shoppers choose to spend their money.

Green Chemistry is the heart of our company. We use bio-based materials to supply our customers with the most environment-friendly and safe products.

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